Sweat for Equity · Not for Cash

We trade sweat,
not cheques.

Not every startup needs more funding — most need hands that have done it before. ScaleUp pairs founders with experienced operators who build alongside them, in exchange for equity. Aligned from day one.

Find your fit
$0
platform fees
100%
aligned incentives
Partnership Startup × Mentor
Sweat in
0
hours delivered
Equity out
0.00%
vested to date
0 / 100 hrs committedtrade · 5.0%
Mentor · 75%
0.00%
ScaleUp · 25%
0.00%
The Model

Capital is borrowed.
Sweat is invested.

A cheque runs out. A partner who has skin in the game does not. Our mentors earn their stake by doing the work — so their success is tied to yours.

The ScaleUp way

Sweat equity

  • Mentors contribute real execution, not slide decks
  • Equity vests against agreed milestones
  • Founders approve every match before it starts
  • Incentives stay aligned through every stage
The old way

Cash-only consulting

  • Advice walks out the door when the invoice is paid
  • Burns scarce runway on retainers and fees
  • No long-term stake in whether you actually win
  • Misaligned the moment priorities diverge
What We Build With You

Operators across every lever
a startup needs to pull.

Match with mentors who have already solved the problem in front of you — and who roll up their sleeves to solve it again.

01

Product & Tech

From MVP to architecture and UX — building the thing right, with you.

02

Business Strategy

Positioning, pricing and monetisation models that hold up in the market.

03

Branding & Identity

A brand that earns trust — name, story and the way you show up.

04

Growth Marketing

Demand generation and channels that compound, not just spike.

05

Fundraising Readiness

Data room, narrative and investor intros — ready when you are.

06

Sales Enablement

Pipeline, playbooks and warm client introductions that convert.

07

Strategic Advisory

A steady hand in the room when the hard calls come up.

08

Startup Infrastructure

The unglamorous foundations — ops, legal, hiring — that let you scale.

How It Works

Four steps from match to momentum.

Transparent at every stage — founders, mentors and ScaleUp partners always see the same picture.

STEP 01

Diagnose & Strategize

We map your vision, product and market gaps, then co-create a clear growth roadmap.

STEP 02

Match & Approve

Mentors pick projects where they add real value. You approve every match before it begins.

STEP 03

Build & Validate

Your mentor works as an extension of the founding team — shipping, testing, iterating.

STEP 04

Earn & Accelerate

Equity vests against milestones as traction grows. No fees — results are the deal.

One Platform · Two Ways In

Whether you build or you back builders.

ScaleUp brings founders and mentors onto a single, transparent platform. Apply below to join — approved members get their own workspace to manage matches, contributions and equity.

Startups

Get experienced operators building beside you — without spending the runway you can't spare.

  • Post your needs and approve your mentors
  • Trade a small equity stake, not cash
  • Track contributions and vesting in real time

Mentors

Put your experience to work on startups you believe in — and own a piece of the upside you create.

  • Pick projects where you can add value
  • Earn equity for the work you actually do
  • Share your craft, build a portfolio of stakes
Member Access

Already part of the movement?

Sign in to your workspace to manage matches, contributions and equity — all in one transparent place. Your dashboard is one click away.

Questions

The sweat-for-equity model, explained.

How is ScaleUp different from a traditional accelerator?

Accelerators mostly offer advice and a network for a fixed equity slice. ScaleUp mentors actively do the work — product, growth, fundraising — and earn equity for the value they deliver. There are no fees; results are the deal.

How does the sweat-for-equity model work?

Instead of charging service fees, mentors invest time and expertise. In return they take a small equity stake that vests against agreed milestones. Terms are transparent and tailored to your stage — and you approve every match before it starts.

Who decides which mentor works on my startup?

You do. Mentors propose themselves for projects where they believe they can add value, but no engagement begins until the founder approves the match and the equity terms. ScaleUp partners help keep the process fair and transparent.

What kind of startups do you work with?

Early to growth-stage ventures with a real vision and a scalable product or MVP — pre-revenue through to pre-Series A. If you're serious about scaling and open to building with a partner, you're a fit.

Do you also invest capital?

Our primary investment is expertise and execution, not direct capital. That said, we prepare you for fundraising, make investor introductions, and can facilitate capital access through our network where it makes sense.

How do I get started?

Pick your role above and apply, or log in if you already have an account. We'll assess your stage and goals, and if there's alignment, co-design a growth roadmap and begin working together as partners.